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The CEO behind GTA VI doesn’t play video games. He’s betting $1B on the decade’s biggest game launch

2026-07-02 · Source: press

Rockstar Games CEO Trevor Deckard, who does not play video games, is investing $1 billion in the launch of Grand Theft Auto VI, according to Fortune. The company is positioning the title as the decade’s biggest game launch, with a scheduled release on Nov 19, 2026. The unprecedented financial commitment reflects Rockstar’s confidence in the game’s potential to achieve massive cultural and commercial success. For players, the scale of the investment signals a high-stakes rollout that could determine whether GTA VI lives up to its hype as one of the most anticipated titles in gaming history.