The price for GTA 6 has yet to be announced, though Take-Two Interactive CEO Strauss Zelnick confirmed during a recent earnings call that Rockstar Games remains on schedule to begin marketing the title this summer. Zelnick emphasized the studio is progressing as planned but provided no additional details on pricing models or promotional strategies. Fans have speculated about potential cost increases due to the game’s anticipated scale, but official confirmation remains pending. For players awaiting the November 19, 2026, launch, the update reinforces that development is advancing toward key milestones, with marketing efforts expected to shape expectations ahead of release.
‘GTA 6’ Price Still Not Revealed, but Take-Two Chief Says Rockstar on Track to Begin Marketing This Summer
Filed under:📈 Business & industry💵 Price
Keep reading
reportEvery Potential Side Activity We Saw In The Grand Theft Auto VI Extended LookreportFormer Rockstar director calls 'GTA 6' leaks a 'nothing burger'report'Grand Theft Auto 6' preview signals blockbuster demand, analysts say
Founders Pass · Limited to 100
The first 100 on the list ride free. Forever.
At launch, this site becomes the live Leonida 100% tracker — every collectible, mission and point of interest, checkable on the interactive map. The map stays free for everyone. The premium tracker won't — except for the first 100 people on this list, who get Founders status and premium free for life.
One email when the tracker goes live, plus major verified news only. No spam, unsubscribe anytime.